Regulation 11 Advertising of prescription products and products containing psychotropic drugs or narcotics
It is an offence to advertise a veterinary medicinal product that—
is available on veterinary prescription only; or
contains psychotropic drugs or narcotics.
In the case of a product containing psychotropic drugs or narcotics, this does not apply to advertisements aimed at veterinary surgeons or pharmacists.
In the case of POM-V medicines, this does not apply to price lists, or to advertisements aimed at veterinary surgeons, veterinary nurses, pharmacists or professional keepers of animals.
In the case of POM-VPS medicines, this does not apply to price lists, or to advertisements aimed at—
veterinary surgeons;
pharmacists;
suitably qualified persons registered in accordance with paragraph 14 of Schedule 3;
other veterinary health care professionals;
professional keepers of animals; or
owners or keepers of horses.