{
  "url": "https://openlegislation.uk/veterinary-medicines-regulations-2013/regulation-11",
  "json_url": "https://openlegislation.uk/veterinary-medicines-regulations-2013/regulation-11.json",
  "legislation": "uksi/2013/2033",
  "legislation_title": "The Veterinary Medicines Regulations 2013",
  "legislation_url": "https://openlegislation.uk/veterinary-medicines-regulations-2013",
  "path": "regulation/11",
  "kind": "regulation",
  "number": "11",
  "heading": "Advertising of prescription products and products containing psychotropic drugs or narcotics",
  "text": "(1) No person may advertise a veterinary medicinal product that—\n(a) is available on veterinary prescription only; or\n(b) contains psychotropic drugs or narcotics.\n(2) In the case of a product containing psychotropic drugs or narcotics, paragraph (1) does not apply to advertisements aimed at veterinary surgeons or pharmacists.\n(3) Subject to paragraph (4) in the case of POM-V medicines, paragraph (1) does not apply to price lists, or to advertisements aimed at—\n(a) veterinary surgeons;\n(b) veterinary nurses;\n(c) pharmacists; or\n(d) professional keepers of animals.\n(4) No person may advertise antimicrobials to professional keepers of animals.\n(5) In the case of POM-VPS medicines, paragraph (1) does not apply to price lists, or to advertisements aimed at—\n(a) veterinary surgeons;\n(b) pharmacists;\n(c) suitably qualified persons registered in accordance with paragraph 14 of Schedule 3;\n(d) other veterinary health care professionals; or\n(e) professional keepers of animals.\n(6) A person advertising a veterinary medicinal product must—\n(a) include in that advertisement the statement “prescription decisions are for the person issuing the prescription alone”;\n(b) ensure that all factual statements concerning the characteristics of the product in the advertisement are consistent with the summary of product characteristics submitted in respect of the product under Schedule 1, as amended.",
  "extent": "E+W+S+N.I.",
  "status": null,
  "version": "current",
  "annotations": [
    {
      "type": "F",
      "label": "F1",
      "text": "Word in reg. 11(4) substituted (E.W.S.) (17.5.2024) by The Veterinary Medicines (Amendment etc.) Regulations 2024 (S.I. 2024/567), regs. 1(1), 9(a) (with reg. 201)"
    },
    {
      "type": "F",
      "label": "F2",
      "text": "Reg. 11(6) inserted (E.W.S.) (17.5.2024) by The Veterinary Medicines (Amendment etc.) Regulations 2024 (S.I. 2024/567), regs. 1(1), 9(b) (with reg. 201)"
    }
  ],
  "outstanding_effects": [],
  "provenance": {
    "source": "legislation.gov.uk",
    "source_url": "https://www.legislation.gov.uk/uksi/2013/2033/regulation/11",
    "retrieved_at": "2026-10-29T00:44:44.019972+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
}