Paragraph 1

(1)

The advertisements must be clearly distinguishable as such and recognisably separate from the rest of the programme.

(2)

Successive advertisements must be recognisably separate.

(3)

Advertisements must not be arranged or presented in such a way that any separate advertisement appears to be part of a continuous feature.

(4)

Audible matter in advertisements must not be excessively noisy or strident.

Notes on Schedule 2

C1: S. 43(1)(2) and Sch. 2 extended (prosp.) by Cable and Broadcasting Act 1984 (c. 46, SIF 96), ss. 44(1), 51(1), 59(4), Sch. 4
C2: Sch. 2 modified by Broadcasting Act 1990 (c. 42, SIF 96), s. 129, Sch. 11 Pt. II paras. 1(3)(e)(4), 5, Pt. IV para. 1(3)(d)(4)