Regulation 5 Restriction on the price promotion of specified food
Subject to paragraph (5), a qualifying person must not offer specified food for sale as part of a volume price promotion (whether in store or on an online marketplace).
“Volume price promotion” means—
a multibuy promotion, being the express offer of a financial incentive for buying multiple items compared with buying each item separately (including “3 for the price of 2”, “3 for £10”, or “buy 6 and save 25%”);
a promotion that indicates that an item, or any part of an item, is free (including “50% extra free”, or “buy one get one free”).
For the purposes of paragraph (2)(a), a multibuy promotion does not include a relevant special offer.
This regulation applies to promotions that are included on the packaging of food as well as to promotions that are communicated to a consumer via other means.
Where the packaging of specified food includes a volume price promotion, a qualifying person may offer the specified food for sale until the end of the period of 12 months beginning on the day these Regulations come into force.