Division (10)

Conventional airlines are thus able to compete better with Low Cost Carriers (LCCs), whose main channel is ‘supplier.com’. An additional incentive for TSPs to promote ‘supplier.com’ is the fact that comparison-shopping between TSPs by the end user becomes more difficult as individual web-sites have to be consulted. This partially explains the growth of supplier.com in recent years. According to IATA data, on average, 25 % of all bookings of the 20 largest airlines in the EEA were direct bookings in 2005 (compared to 20 % in 2004 and 16 % in 2003).