Introductory text

THE COMMISSION OF THE EUROPEAN COMMUNITIES,

Having regard to the Treaty establishing the European Community,

Having regard to Council Regulation (EC) No 2826/2000 of 19 December 2000 on information and promotion actions for agricultural products on the internal market^f1, and in particular Articles 4, 5(1) and 12 thereof,

Whereas:

Article 3 of Regulation (EC) No 2826/2000 lays down the criteria to be used to determine the themes and products for which information and/or promotion actions may be carried out on the internal market. Those themes and products are listed in Annex I to Commission Regulation (EC) No 1071/2005^f2.

Under Article 5 of Regulation (EC) No 2826/2000, guidelines are to be laid down for each sector or product selected, giving a broad outline of the campaigns to be carried out in those sectors. The guidelines for the sectors and products selected are given in Annex II to Regulation (EC) No 1071/2005.

The recent avian influenza crisis has destabilised the poultrymeat sector, leading to a significant fall in consumption and a crisis in consumer confidence. As a result, provision should be made for the possibility of carrying out information and/or promotion measures in that sector to restore lasting consumer confidence, in particular by providing appropriate information.

Poultrymeat should therefore be included in the list of products to be promoted, and guidelines giving a broad outline of the campaigns to be carried out in that sector should be laid down.

Regulation (EC) No 1071/2005 should therefore be amended accordingly.

The measures provided for in this Regulation are in accordance with the opinion of the Joint Management Committee for the Promotion of Agricultural Products,

HAS ADOPTED THIS REGULATION: