Article 5 General requirementsF1

‘demonstrations’ means all means of demonstrating the merits of a product or a scheme to a prospective customer to encourage the purchase of the product during fairs or business-to-business events and on websites;

‘tastings’ means any activity where a product can be tasted by a prospective customer during fairs or business-to-business events and on point of sales.

they shall justify in the programme application why the mention of brands is necessary to meet the objectives of the campaign and confirm that the display of brands is limited to demonstrations and tastings;

they shall keep evidence that all members of the proposing organisation concerned have been given an equal opportunity to display their brands;

they shall ensure that:

1. (i)

   brands are displayed together in an equally visible manner, in an area separate from that devoted to the F3main message of the programme;

2. (ii)

   the display of brands does not weaken the main message of the programme;

3. (iii)

   the main message of the programme is not obscured by the display of branded material such as pictures, colours, symbols;

4. (iv)

   the display of brands is limited to visual material excluding gadgets and mascots, in a smaller format than the main message of the programme . No mention of brands shall be made in audio material.