Paragraph 8
The cost excluding value added tax of—
(a)
a specified package of the medicinal product; or
(b)
a specified quantity or recommended daily dose of the medicinal product calculated by reference to a specified package of the medicinal product.
This paragraph does not apply to an advertisement inserted in a publication that is printed in the United Kingdom but that has a circulation outside the United Kingdom of more than 15 per cent of its total circulation.