Regulation 16 Brand ownersI1

United Kingdom

(1)

In these Regulations, a “brand owner” meansF1...—

(a)

a person whose brand appears on an item of filled packaging; or

(b)

where a brand is owned by a body corporate that is not established in the United Kingdom and is a member of a corporate group, any body corporate in that group which—

(i)

is established in the United Kingdom; and

(ii)

supplies an item of filled packaging on which that brand appears.

(2)

Subject to paragraphs (3) and (4), a brand owner is a producer in relation to—

(a)

filled packaging on which—

(i)

that person’s brand appears, where that person is a brand owner by virtue of paragraph (1)(a); or

(ii)

the brand of a body corporate in the same corporate group as that person appears, where that person is a brand owner by virtue of paragraph (1)(b); and

(b)

any part of the packaging contained within, or forming part of, packaging referred to in sub-paragraph (a) (whether or not that part of the packaging is branded).

F2(3)

Subject to paragraph (4), where more than one brand appears on filled packaging—

(a)

if the brand owner in respect of one of those brands makes the first supply of the filled packaging, that brand owner is a producer;

(b)

otherwise, the brand owner in respect of the brand which occupies the largest area of the external surface of the packaging is a producer,

in relation to that packaging, including any part of the packaging contained within, or forming part of, that packaging (whether or not that part of the packaging is branded).

(4)

A brand owner is not a producer in relation to—

(a)

any packaging in relation to which a packer/filler is a producer under regulation 17(2)(c), (d) or (e);

(b)

any packaging in relation to which an importer is a producer under regulation 18(2), and which is packaging to which regulation 18(3)(b) applies; or

(c)

any packaging in relation to which a first UK owner is a producer under regulation 18(4).

Annotations

Textual amendments

F1: Words in reg. 16(1) omitted (1.1.2026) by virtue of The Producer Responsibility Obligations (Packaging and Packaging Waste) (Amendment) Regulations 2025 (S.I. 2025/1369), regs. 1(2), 5(2)(a) (with Sch. 4)
F2: Reg. 16(3) substituted (1.1.2026) by The Producer Responsibility Obligations (Packaging and Packaging Waste) (Amendment) Regulations 2025 (S.I. 2025/1369), regs. 1(2), 5(2)(b) (with Sch. 4)

Commencement

I1: Reg. 16 in force at 1.1.2025, see reg. 1(2)