Paragraph 4 Exemption for hand-held devicesI1

Advertising that consists of the display of an advertisement on a hand-held device is exempt from the advertising offence unless the advertiser intends the advertisement to be displayed, by means of the device, to the public at large (rather than only to the individual using the device).

In sub-paragraph (1), “hand-held device” means a hand-held mobile telephone or other personal interactive communication device.