Paragraph 3 F1

United Kingdom

Changes not yet applied. Later legislation changes this provision in ways not yet written into the text below:

Sch. 11A para. 4(b) words inserted by Tobacco and Vapes Act 2026 Sch. 16 para. 7(2)(a)
Sch. 11A para. 4(ba)-(bh) substituted for Sch. 11A para. 4(ba)(bb) by Tobacco and Vapes Act 2026 Sch. 16 para. 7(2)(b)
Sch. 11A para. 9 words omitted by Tobacco and Vapes Act 2026 Sch. 16 para. 7(3)(a)
Sch. 11A para. 9 words substituted by Tobacco and Vapes Act 2026 Sch. 16 para. 7(3)(b)
Sch. 11A para. 9 words inserted by Tobacco and Vapes Act 2026 Sch. 16 para. 7(3)(c)

(F21)

Product placement falls within this paragraph if it is in a—

(a)

children’s programme;

(b)

news or current affairs programme;

(c)

consumer affairs programme; or

(d)

religious programme.

(2)

In sub-paragraph (1) “children’s programme” means a programme made—

(a)

for a television programme service or for an on-demand programme service F3or a non-UK on-demand programme service that is a Tier 1 service, and

(b)

for viewing primarily by persons under the age of sixteen.

Annotations

F1: Sch. 11A inserted (16.4.2010) by The Audiovisual Media Services (Product Placement) Regulations 2010 (S.I. 2010/831), regs. 1(1), 9
F2: Sch. 11A para. 3(1) substituted (1.11.2020) by The Audiovisual Media Services Regulations 2020 (S.I. 2020/1062), regs. 1(2), 18(a) (with Pt. 7)
F3: Words in Sch. 11A para. 3(2)(a) inserted (23.8.2024) by Media Act 2024 (c. 15), s. 55(3)(d), Sch. 7 para. 3(5); S.I. 2024/858, reg. 2(1)(z1)