Paragraph 22 I1I2
United Kingdom
Creating the false impression that the consumer has already won, will win, or will on doing a particular act win, a prize or other equivalent benefit, when in fact either—
(a)
there is no prize or other equivalent benefit, or
(b)
taking any action in relation to claiming the prize or other equivalent benefit requires the consumer to pay money or incur a cost.
Annotations
Commencement
- I1
Sch. 20 para. 22 not in force at Royal Assent, see s. 339(1)
- I2
Sch. 20 para. 22 in force at 6.4.2025 by S.I. 2025/272, reg. 2(1)(11)