Regulation 5 Restriction on the price promotion of specified foodI1

England and Wales

(1)

Subject to paragraph (5), a qualifying person must not offer specified food for sale as part of a volume price promotion (whether in store or on an online marketplace).

(2)

“Volume price promotion” means—

(a)

a multibuy promotion, being the express offer of a financial incentive for buying multiple items compared with buying each item separately (including “3 for the price of 2”, “3 for £10”, or “buy 6 and save 25%”);

(b)

a promotion that indicates that an item, or any part of an item, is free (including “50% extra free”, or “buy one get one free”).

(3)

For the purposes of paragraph (2)(a), a multibuy promotion does not include a relevant special offer.

(4)

This regulation applies to promotions that are included on the packaging of food as well as to promotions that are communicated to a consumer via other means.

(5)

Where the packaging of specified food includes a volume price promotion, a qualifying person may offer the specified food for sale until the end of the period of 12 months beginning on the day F1this regulation comes into force.

Annotations

Textual amendments

F1: Words in reg. 5(5) substituted (30.9.2023) by The Food (Promotion and Placement) (England) (Amendment) Regulations 2023 (S.I. 2023/949), regs. 1(b), 2(3)

Commencement

I1: Reg. 5 in force at 1.10.2025, see reg. 1(1A) (as amended by S.I. 2022/1007, regs. 1(b), 2(b) and S.I. 2023/949, regs. 1(1), 2(3))