Paragraph 20 Restrictions on advertising infant formulaF1

(1)

No person may advertise infant formula—

(a)

except—

(i)

in a scientific publication; or

(ii)

for the purposes of trade prior to the retail stage, in a publication of which the intended readership is other than the general public; and

(b)

unless the advertisement complies with the provisions of paragraphs 16(1)(e), (2), (3) and (4), paragraph 18 and sub-paragraphs (2) and (3).

(2)

Advertisements for infant formula must only contain information of a scientific and factual nature.

(3)

Information in advertisements for infant formula must not imply or create a belief that bottle feeding is equivalent or superior to breast feeding.

Annotations

F1: Sch. 4 inserted (16.9.2021) by The Infant Formula and Follow-on Formula (Wales) (Amendment) Regulations 2021 (S.I. 2021/955), reg. 1(2), Sch.